InvigorCare.
A care home site families can trust.A multi-location website for a specialist residential care provider for young people. It reassures families, gives referrers a clear next step, and makes recruitment simple.
What the site had to do.
InvigorCare provides specialist residential care for young people aged 10 to 17 in Greater Manchester, with experienced teams and individual care plans.
A care provider's website is read differently from a typical business site. Families, social workers and referrers are looking for reassurance, accurate language and a clear next step, and candidates want to see what working there is like.
Four things that did the work.
Individual home profiles
Each home has its own page, so families and referrers can get to know the place before they pick up the phone.
A referral-first journey
One "Make a Referral" call to action runs through the header and the page, so a referrer always knows the next step.
Careers and ATS integration
The careers section connects to the recruitment system, so applicants move from the site straight into the hiring process.
Sector-accurate language
Content uses the correct EBD terminology and a calm, warm tone, so the site sounds like the sector it serves.