Case study · Art portfolio

Anita Tortorici.

A gallery for watercolour on paper.

A portfolio for a watercolour artist, built to put the work first and give every visitor a calm, clear way around.

Fine art Portfolio site AI chatbot
Anita Tortorici art portfolio website homepage shown on a laptop
The brief

What the site had to do.

Anita Tortorici is a watercolour artist whose work explores colour, emotion and creativity on paper.

The site needed to let the paintings lead, tell her story, and keep her recent works and media interviews easy to find.

At a glance
Industry Fine art, watercolour
Pages Home, Biography, Recent Works, Media Interviews, Contact
Scope Portfolio site with AI chatbot
Built with WordPress + Elementor
What I built

Four things that did the work.

01

Her work comes first

The homepage opens on a single watercolour with a clear "View the work" button, so the art is the first thing a visitor sees.

02

Biography and media

Dedicated pages for the artist's story and her media interviews give visitors context for the work.

03

A recent works gallery

A recent works section keeps the portfolio current and easy to browse.

04

An AI chatbot

A chatbot trained on the site's own content answers visitor questions without Anita having to reply to each one.

“I finally have a website I'm proud to send people to. Jom delivered exactly what he promised, on time, no drama. The AI chatbot alone has already saved me hours every week.”

Anita T. Artist · anitatortorici.com
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