Reyes & Co. Real Estate
“A concept for a solo agent who owns her leads instead of relying on referrals alone.”
01 — CONCEPT BRIEF
| Project type | Self-initiated concept |
|---|---|
| Client | Fictional — no real agent |
| Practice | Solo real estate agent |
| Design goal | Own the lead, not just the referral |
| Results | None claimed — design exercise only |
02 — THE SCENARIO
Reyes & Co. is a fictional solo real estate agent in Edinburgh, invented for this concept. The scenario: an agent whose business runs on social posts, personal referrals and portal listings, with no website of her own. When a referred prospect searches her name, nothing she owns comes up.
The design question: what would a focused personal-brand site need to look like to catch those referrals at the last step, the search?
03 — WHAT THE CONCEPT COVERS
- 3-page personal brand structure: Home, Listings, About + Contact
- Professional bio section with credentials
- Property enquiry form design for buyers and sellers
- Featured listings section, manually updated
- Client testimonial carousel layout
- Local keyword structure planned around Edinburgh property terms
- Mobile-first layout
- WhatsApp click-to-chat button placement
04 — THE APPROACH
For a solo agent, the product is the person. The concept is built around one individual rather than a generic brand: her face as the hero image, and her local track record as the first thing a visitor sees.
Testimonials would carry full names and property types, with permission, and a Google Business Profile would be set up alongside the site so both point to the same place.
05 — VISUAL IDENTITY DIRECTION
Cormorant Garamond for display / Outfit 400 for body
Premium personal brand — warm, trustworthy, competent. Terracotta adds warmth to what is often a cold-feeling industry. The vibe: “I’d trust her with the biggest transaction of my life.”
STOP LOSING REFERRALS AT THE GOOGLE SEARCH BAR.
This is a self-initiated concept project, not a client engagement, and no results are claimed. Want the real thing? Strategy-led builds, one developer, end-to-end.