Reyes & Co. Real Estate
“A solo agent who stopped relying on referrals alone and started owning her leads.”
01 — RESULTS
| First lead to closed sale | 3 weeks |
|---|---|
| Google ranking | Page 1 — “real estate Edinburgh” (45 days) |
| Google Business clicks | +340% |
| Project duration | 7 days brief to live |
02 — THE CHALLENGE
Maria Reyes had been a licensed real estate agent in Edinburgh for 6 years — generating all her business through Facebook posts, personal referrals, and Right Move listings. She had no website and no Google presence.
When a client’s friend was looking for a property and asked for a recommendation, Maria’s name came up — but when they Googled her, they found nothing. She was losing warm referrals at the finish line.
03 — WHAT WAS BUILT
- 3-page personal brand site: Home, Listings, About + Contact
- Professional bio with credentials and track record
- Property enquiry form (buyer and seller)
- Featured listings section (manually updated)
- Client testimonial carousel
- Google Business Profile setup and optimisation
- Local keyword SEO (Edinburgh property terms)
- Mobile-first (85% of her audience is mobile)
- WhatsApp click-to-chat integration
04 — THE APPROACH
For a solo agent, the product is the person — the site was built around Maria, not a generic brand. Her face is the hero image. Her 6-year record in Edinburgh is the first stat a visitor sees.
Testimonials feature full names and property types (with permission). Google Business Profile optimisation happened on the same day as launch. First inbound lead converted to a closed sale within 3 weeks.
05 — VISUAL IDENTITY DIRECTION
Cormorant Garamond for display / Outfit 400 for body
Premium personal brand — warm, trustworthy, competent. Terracotta adds warmth to what is often a cold-feeling industry. The vibe: “I’d trust her with the biggest transaction of my life.”
STOP LOSING REFERRALS AT THE GOOGLE SEARCH BAR.
7-day builds. Strategy-led. One developer, end-to-end. Every result on this page is real and traceable.