Move Pilates Studio
“A boutique studio that fills classes online — not just by word of mouth.”
01 — RESULTS
| Booking system | 100% moved online |
|---|---|
| Waitlist | Filled within 3 weeks |
| Instagram → website traffic | +80% profile visits to site |
| Project duration | 7 days brief to live |
02 — THE CHALLENGE
Move Pilates had a strong following on Instagram and filled classes entirely through DMs and WhatsApp. The founder was burning out managing bookings manually, and she was leaving growth on the table.
Potential new clients would find her on Instagram, look for a website link, find nothing, and move on.
03 — WHAT WAS BUILT
- 3-page site: Home, Classes + Schedule, About + Book
- Class schedule with live availability (Momence integration)
- Online class booking and payment
- Instagram feed pull on home page
- Intro offer landing section (first class free)
- Instructor bio section
- Mobile-first (95% of her audience is mobile)
- Connected to existing Momence class management system
04 — THE APPROACH
The brief was clear: match the Instagram aesthetic, handle bookings, and make it easy for the founder to update without help. Chose a warm, editorial visual direction — body-positive, earthy, intentional.
Built the entire site with Elementor’s visual editor so she can update class descriptions and add new sessions without touching code. The intro offer section drove 34 new class bookings in the first week.
05 — VISUAL IDENTITY DIRECTION
Cormorant Garamond italic for display / DM Sans 300 for body
Earthy wellness meets upscale boutique. Parchment and sage. Photography-led — full-bleed movement shots. Feels like a curated editorial spread, not a gym website.
TURN DMS INTO A BOOKED WAITLIST.
7-day builds. Strategy-led. One developer, end-to-end. Every result on this page is real and traceable.