Harlow Dental
“7 days to a dental site that patients trust before they even call.”
01 — RESULTS
| New patient enquiries | +62% (Month 1) |
|---|---|
| Launch timeline | 7 days brief to live |
| Google review score | 4.9★ |
| Page load time | 2.1s |
02 — THE CHALLENGE
Dr. Chen had just opened Harlow Dental as a private practice after 8 years at a corporate dental chain. She had 3 weeks before her doors opened and no website.
She needed something professional, fast — that communicated exactly why a private dentist was worth the premium over a bulk-billing clinic. Budget was tight for a full build. Speed was everything.
03 — WHAT WAS BUILT
- 3-page site: Home, Services, Book an Appointment
- Custom Elementor Pro design
- Online booking form (integrated with HotDoc)
- Google Reviews widget
- Service menu with pricing transparency section
- Mobile-first build (60% of dental searches are mobile)
- Basic on-page SEO for local suburb keywords
04 — THE APPROACH
Discovery session on Day 1 — identified that Dr. Chen’s warmth and personal approach was her biggest differentiator from the corporate chains. Built the site personality around her — prominent photo, personal bio, and patient-first language throughout.
Pricing transparency section was a deliberate trust builder (most dental sites hide prices). Launched Day 7, two days before opening day.
05 — VISUAL IDENTITY DIRECTION
Merriweather for display / Outfit 400 for body
The warmest dental site you’ve ever seen — think boutique clinic rather than medical facility. Soft navy and teal on white. Prominent human photography. Trust signals everywhere: reviews, credentials, personal story.
OPENING A CLINIC? YOU NEED THIS LIVE BEFORE DAY ONE.
7-day builds. Strategy-led. One developer, end-to-end. Every result on this page is real and traceable.