I was tasked with designing and developing a new version of the PiHomes website, adhering to established brand standards and utilizing existing sales materials. The resulting design features a clean and modern aesthetic, utilizing ample white space and large imagery. To enhance the overall visual appeal, I incorporated angles and shapes, as well as strategic use of semi-dark backgrounds and dark red accents to draw attention to key information.
The implementation of clear calls to action, such as requesting a sample or quote, at the bottom of each page and through well-placed pop-ups, resulted in a significant increase in leads.
As a result of the new website design and development, in conjunction with PiHomes’ marketing efforts, we saw a 500%+ increase in ranking keywords and a 200+-fold increase in leads. I continue to provide support to PiHomes through ongoing website maintenance.
